Eternal Game Of “What To Offer Your Customers”
This might seem unbelievable, but when you start a new business, one of the biggest headaches is deciding what to sell. If you don’t have a definite product or service in mind, it’s something you could ponder forever, sometimes to the point of never offering anything at all.
The problem is that some of us are very analytical, and we want to be able to see to the end of the road from its starting point, which might seem silly but is quite common.
It’s a variation of the ‘What if’ game that creates a vicious circle from which we cannot escape.
If you find yourself in a situation where you turn ideas constantly in your head but can’t seem to get anything out there, you must take the plunge and go for something, anything. Throw the dice or take a poll, but find something to sell; otherwise, you’ll never have your own business.
I once took a marketing class where we were supposed to complete a homework assignment based on our business model, and many people had trouble coming up with a target customer group. The coaches kept saying, ‘Just pick a group, any group; just get started’.
And there is the key: ‘Just get started’.
Why is it so difficult?
The answer is simple: perfectionism, which leads to an overwhelming sense of fear. We are so afraid to fail the first time that we come up with an endless amount of doubts and excuses to avoid starting at all.
How can we overcome this? Let’s go gardening!
Look at your business as if it were a vegetable garden. You have a nice plot of land and countless possibilities. Now look at what you like to eat. I’m a big fan of fresh peas, French beans, and lettuce, so I will sow that alongside some other goodies.
Some years I have a great harvest of peas, but, unfortunately, no beans. Why? Because I cannot control everything in my garden, nor can I foresee how the season will be. Denmark is notorious for changing weather, and being a new gardener, I must expect some trial and error.
The same concept applies to deciding what to sell.
Common Advice Sets You Up for Failure
I know that many of my colleagues in the ‘teach you how to run your business’ field say that you must have a narrow focus. I know they recommend that you give a sharp offer with a clear message. But for the beginner, this is like asking for perfection from day one.
It’s just not realistic.
We have to get dirt under our own nails and get a feel for the environment to know what to offer our clients.
My advice is to go for what you would like, just like planting your favorite vegetable. Take a walk alone and see in your mind’s eye what you would like to offer. Write it down and go over it again several times, and then make a decision.
But make a decision.
We are not getting younger and the seasons keep changing!
The bottom line is that you must put seeds in the ground in order to ever see anything grow, so think about what you like and then offer that to your customers. If it does not fit with your customers, offer something else to see if they are more in demand. Whatever you do, just get started.
If you would like some feedback on your business ideas, join the Greenie Online Facebook Community and come to the weekly open office session.
I look forward to hearing from you. Now go grow your own business!