Don’t Forget To Water Your Growing Business
Okay! You’ve figured out what you’re going to offer your customers, and you’re ready to sell it.
You’ve established some kind of an online presence. You have Facebook, an email newsletter and a website.
Now, it’s time to get your product or service out there. Finally!
You’ve waited your entire adult life for this moment. Nothing can stop you now. You’re ready.
You launch your product or service, and then…
Nothing! Big… fat… nothing!
Sadly, this is the exact spot where most people get it all wrong and sell much less than they imagined they would, or, even worse, nothing at all.
You see, there is a misunderstanding that a lot of budding business owners share, and that is thinking, “If my product is ‘juicy’ and I believe in it enough, it will sell”… all by itself.
This does make some sense. You’re not about to put something out there that you don’t believe in, but here’s the hard truth: It is not the quality of your product that makes it sell, it is the quality and quantity of your product’s marketing.
Let me give you an example:
If I want to grow strawberries in my garden, I must till the soil to prepare it to nourish my plants. Then, I must buy good seedlings and plant them in a sunny spot where I believe they’d like to grow. Then, I must water them almost every day, especially when they are blooming and developing fruit.
You see, it’s not enough to just water them once; or even every two weeks. If I don’t give my growing strawberries enough water, they won’t bear fruit.
Now, Let’s Apply This Same Concept to Business
Many budding business owners don’t realize how much marketing it really takes to sell what they’ve set out to sell. They only “water” once, perhaps with a product launch campaign, and think that’s enough.
If you don’t water your product or service regularly with frequent marketing, you will not be able to enjoy the fruits of your labor. It doesn’t matter whether you are just starting out or if you are trying to grow your business, you must understand that marketing is one of the biggest and most important parts of your business—like it or not!
How Marketing Has Worked For Me
I used to sell jams and honey at a local farmer’s market as a side business. I would call out to people wandering by to see if they wanted samples. I had to call out many times a day, especially if my sales were slow, but many purchased my jams and honey after trying them. If I had not drawn attention to my booth and then offered samples, my sales would have been much lower.
Your potential clients already have a lot on their plate. Like you, they run busy lives. Like you, they are exposed to new ideas and products all the time. Like you, they are looking for a quick and easy way to sift through all the stalls at the farmer’s market to find what they need. You must call out to them in order to get their attention, and then give them a reason to pick you over the other vendors.
Sure, you can post a paid ad on Facebook or email blast your subscriber list, but not everyone will see it the first time, and some, not at all. It takes frequent calling out in the form of additional ads and emails to get their attention and a sample so they can see that you have something amazing to offer.
If this sounds overwhelming and too expensive, don’t panic, it isn’t. There are some principles you can learn and a system you can set in place to make your marketing effective and sustainable.
An effective and sustainable marketing plan should:
- Be set up so the campaign runs automatically so you aren’t sitting in front of your computer all day pushing ads and emails;
- Be set up so you can use analytics to track the results;
- Be easy enough that you can implement it yourself and enjoy doing it;
- Be within your start budget and scalable so you aren’t stretching yourself too thin.
The best tools I know for sustainable (not to mention affordable) marketing are the tools you already have: Facebook and an email subscriber list. If you don’t have them, sign up for Facebook, and here is a helpful resource for you on Email Providers.
I use Facebook because it remains the most efficient way to get in contact with new clients. When you combine it with an email subscriber list, you are set up for success.
Let Me Help You!
Would you like to learn more about this powerful combination? We’re scheduling online training soon!
Make sure you stay on the mailing list as you don’t want to miss a chance to learn about this crucial element in your overall business marketing plan. You have strawberries to harvest. Yummy!
And, if you are already doing things that work great, please share your successes with your fellow Greenies in our Facebook Community. Remember, collaboration is one of the best things you can do when starting and growing your business—we’re all in this together!
I look forward to hearing from you. Now, go grow your own business!