Customers Are Not Ripe at the Same Time
Is it normal that sales are slow in the beginning?
Is it true that an ideal customer needs to see your message seven times before buying?
I think there is some truth to both questions, but their answers are not set in stone.
For example, when I started my first business, I got my first paying client at the same time I was actually doing someone else’s website for free to get the referral statement.
"My sales weren’t slow at the beginning."
I also launched my first online course quite successfully, way before I had an audience of any significant size.
The two questions asked above didn’t apply to me, but I did learn something else that I wasn’t expecting, and it’s something that I believe will help you.
Customers Need Time to Ripen
What I learned is that ideal customers do not ripen at the same time, and this is why many think your sales will be slow at first and you must pound your message into people’s heads. Customers are like peas on the stem of a pea plant.
The plant sets new pods while it is growing, yet they do not ripen all at once, which is actually a good thing. In business, this means that you won’t get an impossible amount of customers on your first day of ‘open shop’…
You’ll gain customers in a gradual pace that you can handle.
This should calm the anxiety that many business starters have about being flooded suddenly with customers and not being able to deal with the pressure.
If you grow your business by the methods that we teach here at Greenie Online, methods I have used, you will get a sustainable and organically growing business, not an industrial crop that you need a massive combine harvester to manage. Not right away anyway.
Will your sales be slow at first? Not necessarily. As your customers ripen, your sales will grow gradually, which leads to sustained business into your future.
What about the rule of people having to see your sales message seven times?
Yes, some customers might need to warm up and get ready to purchase; others might not have the finances to purchase at this time.
If you have a clear message, however, and you are able to match the benefit of your product with a price that is within the range of your target audience, you do not have to spend a fortune on advertising; much less wait half a year to see a steady stream of customers.
These Principles Will Help You
As I said above, I don’t share the common way of thinking when it comes to building a business. My experience has taught me differently, and I teach the best principles for marketing your business in my courses. To get notified on their release, please go here.
I can’t promise you that you will get it right on your first try. Marketing is a science of its own, and ‘trial and error’ is a principle that you will have to get used to if you want to grow a successful and blooming business.
I can promise you, however, that you do not
have to do it all on guesswork.
Much less assume that your sales will be stagnant at first unless you market your message seven times.
I highly recommend that you seek qualified mentoring early on. It will save you tons of time and money, so get some guidance on how to allow your customers to ripen gradually.
First trial offer?
Market it on a small budget using the methods
available to you online
to see if it is an idea that will bear fruit.
Once you have proven that your idea is good, you can scale it up and call in reinforcements for the harvest if you need them. Reinforcements might include a virtual assistant, a text editor, or a Web designer.
Start by taking my business assessment quiz to get a clear idea of where you stand right now and what should be your next natural action step. And make sure to join us over at the Greenie Online Facebook Community to get some help and feedback on your business growth.
I wish you all the best. Now, go grow your own business!